More and more consumers are ditching the traditional method of flipping through phone books in favor of online directories and search engines.
Dialing a Phone Number from the Phone Book
The company, which owns about 40 percent of the directory market, launched its "White Pages Consumer Choice Program" in Austin and Atlanta last year. So far, it's proven a successful way to cut costs associated with printing.
The Yellow Pages still will be delivered automatically. This year, the company will only print "enough meet the demand we anticipate," Barger said. From a business perspective, the idea makes perfect sense, says Dennis Fromholzer , president of CRM Associates , a consulting firm that studies the Yellow Pages industry.
About 96 percent of all ad revenue generated from directories comes from the Yellow Pages, he said. The world has changed. But for many adults who lack the know-how to navigate the Internet, or for those without access to a computer, reaching for the White Pages to look up a number still is common practice, says Doris Griffin , an advocate for local seniors. Want White Pages? So after a little research, today I'll offer the long-sought answer to this problem.
Yes folks, you can finally stop the delivery of phone books you don't want, effectively short-circuiting the recent routine of phone book delivery and immediate recycling. Thanks to Shelby Wood of The Oregonian , stopping the phone books is just a click or call, or actually several calls away.
Wood writes :. Several Web sites claim to be able to remove you from phone book delivery lists, but there's no guarantee publishers will honor any third-party request.
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For now, the best way to reduce or eliminate deliveries is to contact each publisher. Or call , press 2 to speak with a person.
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